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April 26, 2012 07:33 am PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/mXA_lGf-8ME/ab-testing-the-secret-engine.html
AB testing: the secret engine of creation and refinement for the 21st century
Brian Christian's long Wired feature on A/B testing does a good job of explaining the quiet revolution in product design we've experienced this century, the modes of thought that habitual A/B testing encourages, and the drawbacks to those modes. A lot of the products and services we use today are designed to a turn that [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/mXA_lGf-8ME/ab-testing-the-secret-engine.html
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