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April 25, 2012 09:00 pm GMT
As Google continues to push businesses to embrace mobile advertising, it's trying to make that process a little less intimidating with a new publication titled "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile."The playbook is co-written by Jason Spero, Google's head of mobile sales and strategy (he joined through the acquisition of AdMob), who predicated in February that one million small businesses globally will build a mobile website this year. I don't think any of the advice is particularly revelatory, but it's still a nice distillation of how Google thinks businesses should build their mobile strategies.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IyutdiVIoFY/
Google Releases A Playbook For Winning With Mobile
As Google continues to push businesses to embrace mobile advertising, it's trying to make that process a little less intimidating with a new publication titled "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile."The playbook is co-written by Jason Spero, Google's head of mobile sales and strategy (he joined through the acquisition of AdMob), who predicated in February that one million small businesses globally will build a mobile website this year. I don't think any of the advice is particularly revelatory, but it's still a nice distillation of how Google thinks businesses should build their mobile strategies.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IyutdiVIoFY/
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