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April 25, 2012 06:57 am GMT
Right now there's a cutthroat battle between social marketing platforms to represent the world's biggest brands. In hopes of seducing dollars from offline and clients from competitors, social marketing platform FanBridge has just hired away Buddy Media's GM of lifestyle brands David Dowd. Previously the head of branded content biz dev for Google, his experience courting fashion, retail, luxury and other companies there and at Buddy Media will give him the edge as FanBridge's new VP of brands.Selling big brands on the future is tough. There's plenty of social skeptics still clinging to TV. Many companies aren't shifting their whole marketing budgets to digital, but that's the direction the money is flowing. Be it Buddy Media, FanBridge, or their many competitors, those who can lock down trend-setting clients and get positioned for the coming wave will surf their way to multi-million dollar contracts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cIl2D-TOzdw/
Fan Wars: Former Google Biz Dev Head David Dowd Becomes VP Of Social Marketer FanBridge
Right now there's a cutthroat battle between social marketing platforms to represent the world's biggest brands. In hopes of seducing dollars from offline and clients from competitors, social marketing platform FanBridge has just hired away Buddy Media's GM of lifestyle brands David Dowd. Previously the head of branded content biz dev for Google, his experience courting fashion, retail, luxury and other companies there and at Buddy Media will give him the edge as FanBridge's new VP of brands.Selling big brands on the future is tough. There's plenty of social skeptics still clinging to TV. Many companies aren't shifting their whole marketing budgets to digital, but that's the direction the money is flowing. Be it Buddy Media, FanBridge, or their many competitors, those who can lock down trend-setting clients and get positioned for the coming wave will surf their way to multi-million dollar contracts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cIl2D-TOzdw/
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