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April 22, 2012 07:00 pm GMT
There are two kinds of stories: great ones and the ones that have to be pitched. This article isnt about great stories.I have a lot of fond memories from TechCrunch -- being there when the YouTube acquisition broke, covering the rise of Y Combinator, and generally speaking to people a recent college grad had no right chatting with, let alone interrogating about their company. However, getting pitched wasnt one of them.Pitching the press is a lot like trying to close any other business deal -- sans the excitement of any money changing hands. In fact, "selling" a pitch means creating more work for the writer, who has to dig into the details of your pitch and craft a story.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BQiS2hijbsE/
Tips For Flacks From A Former Hack
There are two kinds of stories: great ones and the ones that have to be pitched. This article isnt about great stories.I have a lot of fond memories from TechCrunch -- being there when the YouTube acquisition broke, covering the rise of Y Combinator, and generally speaking to people a recent college grad had no right chatting with, let alone interrogating about their company. However, getting pitched wasnt one of them.Pitching the press is a lot like trying to close any other business deal -- sans the excitement of any money changing hands. In fact, "selling" a pitch means creating more work for the writer, who has to dig into the details of your pitch and craft a story.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BQiS2hijbsE/
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