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April 22, 2012 08:24 pm GMT
The mobile app industry is in a state of confusion in the wake of Apples recent measures to wean developers from the UDID (Unique Device Identifier), a function broadly used for determining the effectiveness of mobile advertising.In the short term, it seems that notions of an imminent Apple ban on use of UDIDs are premature. However, most in the market have concluded that they need to move toward new methods of marketing attribution for iOS device based advertising. The key for entrepreneurs and mobile app brands is moving to alternatives that will best allow their businesses to thrive.Here are the alternatives and here's how pick which ones you should use:
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kW9mdnEMoRE/
Thriving Amid An Explosion of UDID Alternatives
The mobile app industry is in a state of confusion in the wake of Apples recent measures to wean developers from the UDID (Unique Device Identifier), a function broadly used for determining the effectiveness of mobile advertising.In the short term, it seems that notions of an imminent Apple ban on use of UDIDs are premature. However, most in the market have concluded that they need to move toward new methods of marketing attribution for iOS device based advertising. The key for entrepreneurs and mobile app brands is moving to alternatives that will best allow their businesses to thrive.Here are the alternatives and here's how pick which ones you should use:Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kW9mdnEMoRE/
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