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April 21, 2012 11:02 pm GMT

The Rise of Smart Mobile Services (Not Apps!)

iphone-appsA new generation of Smart Mobile Services is coming. We dont needto wait for Google Glassesto build the nextgeneration of world-changing consumer services. Many of the enablingfeatures for these services exist in our smartphones today.What do I mean by a Service versus an App?Well, most mobile app developers have built their user experiences tolook a lot like a desktop application jammed on a phone. I open upthe app when I need something. I open up Outlook on my desktop tocheck email (I am on Gmail, but work with me here), and I open up myYelp app on my iPhone when I need a restaurant recommendation.Same,same.

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