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April 19, 2012 01:19 am GMT

Facebook Revamps Preferred Marketing Developer Program To Make It Easier To Find Real Social Media Experts

attachment-2Facebook doesn't want your company to get burned by shady "social media gurus", so today it expanded its Preferred Developer Consultant program into the new Preferred Marketing Developer program which offers certifications for expertise in Pages, ads, app development, and Insights. In March we got the scoop that Facebook planned to overhaul the PDC program, and today it finally executed by combining it with the Marketing API program and admitting141 more companies to bring the total approved developer count to 232. It also launched a new directory and lookup tool to let clients search for consultants by location, expertise, feature, business model, and whether they serve small, mid, or enterprise-sized customers.Making sure companies that spend marketing dollars on its platform have a positive experience is crucial to getting them to buy more ads, make Facebook the center of their online marketing strategy, and boost the social network's revenues.

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