An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
April 18, 2012 08:24 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vh8ZjZ6Bd2I/
Spotify Details New Global Partnership With Coca-Cola
Right now I'm sitting in a room covered in Spotify and Coca-Cola logos. That's because Spotify and Coke have just announced a global partnership to help both brands expand their ubiquity. The folks at Coke explained that music has always been a huge part of Coke's marketing efforts, going all the way back to a series of ads featuring Ray Charles nearly 50 years ago. That said, the partnership will focus on four key pillars: global, technology, social, and a commitment to music. Spotify explained that Coca-Cola will be a huge factor in bringing Spotify to new markets and new corners of the world.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vh8ZjZ6Bd2I/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch