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April 18, 2012 01:25 pm GMT
Attention TV world: consumers, it appears, are not as tech-friendly as you might think. According to a new survey out in the UK, the vast majority of the public is not interested in fancy new 3D or mobile TV services, and even less of them care about TV apps. What they would like are better players to watch on-demand content on their main TVs and better TV guides for discovering what is on where.These conclusions come from Freeview, the UK's subscription-free digital TV service, which canvassed opinion from some 2,000 UK consumers. Only 12 percent of consumers said they consider mobile TV an appealing service, and only 19 percent thought the same of 3D TV. And TV apps -- something that has become standard among producers and broadcasters -- fared worst of all, with only six percent saying these apps were appealing, and only eight percent thinking they were in any way "useful."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UBLgC1VWcnw/
Research: Only 6% of UK Consumers Care About TV Apps; 12% Want Mobile TV; 19% Want 3D
Attention TV world: consumers, it appears, are not as tech-friendly as you might think. According to a new survey out in the UK, the vast majority of the public is not interested in fancy new 3D or mobile TV services, and even less of them care about TV apps. What they would like are better players to watch on-demand content on their main TVs and better TV guides for discovering what is on where.These conclusions come from Freeview, the UK's subscription-free digital TV service, which canvassed opinion from some 2,000 UK consumers. Only 12 percent of consumers said they consider mobile TV an appealing service, and only 19 percent thought the same of 3D TV. And TV apps -- something that has become standard among producers and broadcasters -- fared worst of all, with only six percent saying these apps were appealing, and only eight percent thinking they were in any way "useful."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UBLgC1VWcnw/
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