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April 18, 2012 04:00 pm GMT

Marketo Buys Social Marketing App Developer Crowd Factory

crowd-factory-pictureMarketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label social marketing applications. Financial terms of the deal were not disclosed.Crowd Factory's social marketing applications allows marketers to amplify and optimize campaigns, and view social-analytics and interactions. The platform allows marketers to add social applications and messages to every channel Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L0JjPyQfB4w/

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