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April 17, 2012 12:25 am GMT
Hotspots.io, a startup promising to deliver "social media intelligence that you'll actually use", just announced on its home page that it has been acquired by Twitter.It looks like Hotspots was still in private beta, and as a result, the site doesn't have any product details. However, you can see one example of the analytics in-action through the data the company released after the Superbowl, showing the impact of different TV ads on Twitter, showing the total social media reach compared to the amount spent.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OL11Qb9BTDQ/
Twitter Acquires Social Analytics Startup Hotspots.io
Hotspots.io, a startup promising to deliver "social media intelligence that you'll actually use", just announced on its home page that it has been acquired by Twitter.It looks like Hotspots was still in private beta, and as a result, the site doesn't have any product details. However, you can see one example of the analytics in-action through the data the company released after the Superbowl, showing the impact of different TV ads on Twitter, showing the total social media reach compared to the amount spent.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OL11Qb9BTDQ/
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