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April 16, 2012 08:19 pm GMT

TheComplete.me Launches Social Dating Site, Matches With $1.22M From Industry Leaders

Screen Shot 2012-04-16 at 12.08.22 PMIf Facebook itself isn't a covert dating site, then at least its social graph could be -- a big group of startups have been going for this honeypot of user data and connections ever since the company launched its platform back in 2007. Few have really taken off, and incumbent dating sites like the not-so-social Match.com have continued to hold mindshare with date-seekers.This is where theComplete.me sees the opportunity. The company quietly launched a Facebook app in March that pulls in and analyzes data from Facebook and other social sites to figure out who you might be a good fit with -- and goes way beyond most rivals in its effort to undermine the incumbents.

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