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April 15, 2012 02:00 pm GMT
Googles stock declined by over 4% yesterday. Many have put this down to the companys decision to create a non-voting class of stock as part of a control-retention exercise as the founders sell shares. But more is going on here.In the same week as Facebook acquired Instagram for $1 billion as part of its efforts to be more relevant on the growing mobile Platform, Google, for the second quarter in succession, suffered a decline in Cost Per Click rates that is in large part attributable to the shift in traffic from the desktop/laptop to the mobile platform.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oDhMO7gM51U/
The Mobile Paradox
Googles stock declined by over 4% yesterday. Many have put this down to the companys decision to create a non-voting class of stock as part of a control-retention exercise as the founders sell shares. But more is going on here.In the same week as Facebook acquired Instagram for $1 billion as part of its efforts to be more relevant on the growing mobile Platform, Google, for the second quarter in succession, suffered a decline in Cost Per Click rates that is in large part attributable to the shift in traffic from the desktop/laptop to the mobile platform.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oDhMO7gM51U/
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