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April 11, 2012 02:00 pm GMT
Spotify wants to make it easier for anyone to legally soundtrack their websites, oh, and get links to its own download page plastered all over the Internet. So today it launches the embeddable Spotify Play Button for news sites that when clicked starts playing a designated song, album, or playlist in your Spotify desktop app. Rolling Stone, The Huffington Post, and the Guardian are amongst the marquee launch partners that will start featuring the button today, and Tumblr bloggers can instantly add Spotify music to their posts straight from the audio dashboard.While Spotify tells me this is all about improving music discovery and the listening experience, the real benefit for it comes when someone without its desktop app clicks the button -- they're prompted to download Spotify (shown below). The company's user acquisition costs are supposedly sky high, so free promotion through the Play Button could be key to making its business model hum.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EvjbrEO2Pk8/
Spotifys New Embeddable Play Button Lets Any Site Turn You On To Legal Tunes
Spotify wants to make it easier for anyone to legally soundtrack their websites, oh, and get links to its own download page plastered all over the Internet. So today it launches the embeddable Spotify Play Button for news sites that when clicked starts playing a designated song, album, or playlist in your Spotify desktop app. Rolling Stone, The Huffington Post, and the Guardian are amongst the marquee launch partners that will start featuring the button today, and Tumblr bloggers can instantly add Spotify music to their posts straight from the audio dashboard.While Spotify tells me this is all about improving music discovery and the listening experience, the real benefit for it comes when someone without its desktop app clicks the button -- they're prompted to download Spotify (shown below). The company's user acquisition costs are supposedly sky high, so free promotion through the Play Button could be key to making its business model hum.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EvjbrEO2Pk8/
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