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April 11, 2012 07:59 pm GMT
Paralysis can set in quickly when you're faced with the infinitude of products and reviews on sprawling sites like Amazon or Yelp. To help you find your way, Trip Advisor has just begun showing reviews by Facebook friends of friends atop results. The site already featured tips from friends, but with 60 million reviews on the site, surfacing content from friends of friends (FoF) means you're 10x more likely to get help from someone you're connected to.Trip Advisor pulled in a staggering $650 million in revenue with a 30% profit margin last year. Spotlighting FoF reviews could lead to less exhausted bounces and more commissions on sales. Other big content sites should look to get friend of friendly too.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yqAtpPuStHc/
Lost Amongst Its 60 Million Travel Tips? TripAdvisor Highlights Reviews By Friends Of Friends
Paralysis can set in quickly when you're faced with the infinitude of products and reviews on sprawling sites like Amazon or Yelp. To help you find your way, Trip Advisor has just begun showing reviews by Facebook friends of friends atop results. The site already featured tips from friends, but with 60 million reviews on the site, surfacing content from friends of friends (FoF) means you're 10x more likely to get help from someone you're connected to.Trip Advisor pulled in a staggering $650 million in revenue with a 30% profit margin last year. Spotlighting FoF reviews could lead to less exhausted bounces and more commissions on sales. Other big content sites should look to get friend of friendly too.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yqAtpPuStHc/
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