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April 10, 2012 08:01 pm GMT

Everyme Launches Mobile App That Aims To Get Social Circles Right

2Everyme, a Y Combinator-incubated startup with a long list of impressive investors, is launching its iPhone app today. Its goal? To create an environment where you feel comfortable sharing whatever you want with specific groups of people.Co-founder and CEO Oliver Cameron demonstrated the app for me over the weekend. At the core of the Everyme experience are Circles private news feeds that you create with specific groups of people. The problem, Cameron says, is that as you get more and more friends on Facebook, people who you have wildly differently relationships, the less comfortable you feel sharing updates and content.

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