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April 9, 2012 01:05 pm

Company Designs "Big Brother Chip"


Taco Cowboy writes "Here comes a chip that can pinpoint you in-door and out, it can even tell others on which floor of a building you are located. It's the Broadcom 4752 chip. It takes signals from global navigation satellites, cell phone towers, and Wi-Fi hot spots, coupled with input from gyroscopes, accelerometers, step counters, and altimeters The company calls abilities like this 'ubiquitous navigation,' and the idea is that it will enable a new kind of e-commerce predicated on the fact that shopkeepers will know the moment you walk by their front door, or when you are looking at a particular product, and can offer you coupons at that instant."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Kbrv-6-PoSk/company-designs-big-brother-chip

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