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April 6, 2012 02:50 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/o5e8qpuVGx8/why-certain-phrases-are-memora.html
Why certain phrases are memorable
You had me at hello: How phrasing affects memorability, is a clever study of "memorable phrases" from movies and advertisements from Cristian Danescu-Niculescu-Mizil, Justin Cheng, Jon Kleinberg, Lillian Lee at Cornell attempts to uncover why certain phrases become part of our collective history. The results are interesting. The phrases themselves turn out to be significantly [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/o5e8qpuVGx8/why-certain-phrases-are-memora.html
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