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April 6, 2012 02:24 am GMT

Mobile Ad Wars: Augme Slaps Millennial Media With Patent Lawsuit Over Targeting Technologies

28380_augmelogoAfter debuting on the New York Stock Exchange last week with a huge pop in stock value, mobile ad network Millennial Media is now facing potential legal trouble from another mobile ad player. The company is facing a patent lawsuit by mobile marketing service, Augme Technologies. We've embedded the lawsuit below.The lawsuit, which was filed in Delaware, says that the patents in question are all generally relating to "systems and methods for providing targeted content over the Internet." From the patent lawsuit: "The 721, the 636, and the 691 Patents are generally directed to the manner in which content provided in a Web page, such as advertisements, music, videos, and the like, is customized based on the end users computing environment, connectivity, bandwidth level, geographic location, gender, age, or other targeting criteria such as behavioral marketing data."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NhQ00j3sZ0c/

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