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April 5, 2012 06:21 pm GMT
For anyone who's loved to watch Twitter reactions or a liveblog of a big event on TV, this will probably come as no surprise. For advertisers and broadcasters who haven't figured out how to capitalize on this, you are missing a trick: we are fast becoming a culture of people who love to use devices like smartphones and tablets while watching television.According to the latest study from Nielsen covering Q4 2011, in the U.S., a full 86 percent of tablet owners and 88 percent of smartphone owners said that they used their devices while watching regular TV at least once in a 30-day period. Nearly half (45 percent) actually did this on daily basis with their tablets, with 41 percent saying they watched TV while tapping on a smartphone every day.But what's perhaps surprising is that, while sites like GetGlue and Twitter have capitalized on the idea of social streams coinciding with TV viewing, Nielsen says the most popular activity is actually checking email, with the second most-popular activity being related to checking content related to the program or products being advertised around it.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LFugfMmLuQ0/
Nielsen: U.S., UK Couch Potatoes Love To Tap On Tablets While Watching TV
For anyone who's loved to watch Twitter reactions or a liveblog of a big event on TV, this will probably come as no surprise. For advertisers and broadcasters who haven't figured out how to capitalize on this, you are missing a trick: we are fast becoming a culture of people who love to use devices like smartphones and tablets while watching television.According to the latest study from Nielsen covering Q4 2011, in the U.S., a full 86 percent of tablet owners and 88 percent of smartphone owners said that they used their devices while watching regular TV at least once in a 30-day period. Nearly half (45 percent) actually did this on daily basis with their tablets, with 41 percent saying they watched TV while tapping on a smartphone every day.But what's perhaps surprising is that, while sites like GetGlue and Twitter have capitalized on the idea of social streams coinciding with TV viewing, Nielsen says the most popular activity is actually checking email, with the second most-popular activity being related to checking content related to the program or products being advertised around it.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LFugfMmLuQ0/
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