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April 5, 2012 02:30 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/ucRM51TBAkg/neuroscience-and-the-sound-of.html
Neuroscience and the sound of food
University of Oxford neuroscientist Charles Spence: "Weve shown that if you take something with competing flavors, something like bacon-and-egg ice cream, we were able to change peoples perception of the dominant flavoris it bacon, or egg?simply by playing sizzling bacon sounds or farmyard chicken noises." "What Does Sweetness Sound Like? (Smithsonian) The ice cream above [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/ucRM51TBAkg/neuroscience-and-the-sound-of.html
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