An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Mashable
- The Logo Smith
- Smashing Apps
- Web Designer Depot
- Naldz Graphics
- My Ink Blog
- Wal You
- Design Modo
- Android Headlines
- Dev To
Help Webnuz
Referal links:
April 4, 2012 05:14 pm GMT
More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.Velti, Jumptap, RadiumOne, Mdotm, StrikeAd, Smaato, Adfonic and SAY Media are hoping that by collaborating, they can influence the new standard that the rest of the mobile advertising industry will adopt. "We need to get everybody on the same page so that we have a uniform solution that ends up working for everyone," said Krishna Subramanian, who is Velti's chief marketing officer.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y45HzEumjYo/
Eight Mobile Ad Companies Get Behind ODIN In A Quest To Replace The UDID
More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy. This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy.Velti, Jumptap, RadiumOne, Mdotm, StrikeAd, Smaato, Adfonic and SAY Media are hoping that by collaborating, they can influence the new standard that the rest of the mobile advertising industry will adopt. "We need to get everybody on the same page so that we have a uniform solution that ends up working for everyone," said Krishna Subramanian, who is Velti's chief marketing officer.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y45HzEumjYo/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch