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April 3, 2012 02:45 pm GMT

The Limits Of Social Influence? Big Ben Is Influential On Drugs

Screen Shot 2012-04-03 at 11.36.46This is a guest post by Monty Munford. Last week I found myself in a Sports Bar in London's West End. I was standing next to a couple being interviewed by Middle Eastern TV news channel Al-Jazeera who were giving their (inane, alas) views on a football match between two teams from Liverpool.This experience was far removed from the one I'd had two hours previously when in the neighbouring cinema I had attended the UK premire of The Price of Kings: Yasser Arafat, a film about the life of the Palestinian leader.This juxtaposition is typical of a 'proper' night out in London, then new melting pot of Europe, but it had happened not because of any random connection or because I liked football. The invitation for the premire was down to my alleged influence on social media and had come from PeerIndex and its new PeerPerks marketing service.

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