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April 3, 2012 11:03 am GMT

Aframe Goes After Avid With A Fresh $7 Million And A Very Big Cloud

wpe7_concordPop quiz! How much is spent on making Television shows in the US annually? It's $300 billion or there-abouts. That's a lot of video. Petabytes of data and more. Next question! How are all those shows edited and produced? Well, it's almost all put though big-ass editing suites and in-office servers from the likes of Avid. Lastly, how many tech startups have gone after this TV market? No, I'm not taking about Brightcove and your little video podcast. I mean one that goes after Avid and that TV industry. Answer: None. Why? It's just very, very tough. But now one has.Aframe, the SaaS/cloud video production platform which has been bubbling under in Europe since 2010, has today raised a new $7 million Series A round of funding led by Octopus Investments and Eden Ventures, with participation by existing investor, Northstar Ventures. This is a large Series A in European terms, but one which also sees Aframe launching into North America with operations in Boston, New York, and Los Angeles. Yes, folks, these guys are taking on the television production world with all guns blazing, already working with companies such as the BBC and MTV.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NwAzUL8tlfI/

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