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April 2, 2012 07:36 pm GMT

The Serge SDK Can Find Almost Any Brand You Shoot With Your Smartphone

Screen shot 2012-04-02 at 11.25.05 AMHave you ever wanted to take a picture of a purse and figure out where to buy it instantly? Probably not, but now you can.Serge has built a mobile search engine that uses voice, music, vision, barcode, QR code, location, augmented reality and video recognition technology to connect users directly with brands. So, unlike a Google, you'd take a picture of a pair of Nike shoes with the Serge search, and the engine would instantly direct you to Nike.com.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NdLQt9BddPs/

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