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April 2, 2012 12:20 am GMT

Bootstrapped Startup Saves Over $100K By Dropping IE

Screen shot 2012-04-01 at 12.13.44 PMEditor's Note: This is a guest post by Tyler Rooney, a co-founder of online portfolio startup, 4ormat.Its not every day that you start a business and quickly decide to say no to 70 percent of your potential customers. In retrospect, this turned out to be 4ormats secret weapon. At 4ormat, our goal is to provide an easy way for creative professionals to create and manage an online portfolio website. Although the portfolio itself looks great in all browsers, to this day, the portfolio building interface does not support Internet Explorer. And we dont just mean IE6 or even IE7. We mean every version of Internet Explorer.This might seem drastic, but consider this: when we started 4ormat in 2008, IE had almost 70% market share and IE6 was still used by one-in-four desktops. Chrome, for example, had only been out for 2 months. To call it drastic would be an understatement.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_PZmXBVtRBM/

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