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March 31, 2012 03:15 am GMT
Photos and video can be even more personal than a handwritten card. That's why Hallmark has just acquired SpiritClips, an online video production and streaming service that also makes personalized digital e-cards. It looks like Hallmark customers will soon be able to create and send e-cards by uploading their own photos or choosing from video content created by SpiritClips.Hallmark already has its own line of animated video e-cards, but they're not very personalized. As more of our intimate connections happen online, the SpiritClips acquisition will let Hallmark stay relevant rather than living off its dead-tree printing business.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xDOPutiER08/
Hallmark Greets Digital, Acquires SpiritClips To Let You Send PhotoVideo E-Cards
Photos and video can be even more personal than a handwritten card. That's why Hallmark has just acquired SpiritClips, an online video production and streaming service that also makes personalized digital e-cards. It looks like Hallmark customers will soon be able to create and send e-cards by uploading their own photos or choosing from video content created by SpiritClips.Hallmark already has its own line of animated video e-cards, but they're not very personalized. As more of our intimate connections happen online, the SpiritClips acquisition will let Hallmark stay relevant rather than living off its dead-tree printing business.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xDOPutiER08/
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