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March 29, 2012 05:00 pm GMT
Geo-coupon system and shopping app Shopkick is adding a well-known retail and branding exec to its board todayAndy Mooney, the former Chairman of Disney Consumer Products and CMO of Nike. He joins Greylock's Reid Hoffman and Kleiner's Matt Murphy on the company's board of directors.For background, Shopkick provides an in-store, location-based mobile shopping platform, Instead of checking in, as you would with a geo app like Foursquare, Shopkick automatically recognizes when someone with the free Android or iPhone app on their phone walks into a store. Once a Shopkick Signal is detected, the app delivers reward points called kicks to the user for walking into a retail store, trying on clothes, scanning a barcode and other actions.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pbpOhrPEzs4/
Location-Based Shopping App Shopkick Adds Former Disney And Nike Exec To Board
Geo-coupon system and shopping app Shopkick is adding a well-known retail and branding exec to its board todayAndy Mooney, the former Chairman of Disney Consumer Products and CMO of Nike. He joins Greylock's Reid Hoffman and Kleiner's Matt Murphy on the company's board of directors.For background, Shopkick provides an in-store, location-based mobile shopping platform, Instead of checking in, as you would with a geo app like Foursquare, Shopkick automatically recognizes when someone with the free Android or iPhone app on their phone walks into a store. Once a Shopkick Signal is detected, the app delivers reward points called kicks to the user for walking into a retail store, trying on clothes, scanning a barcode and other actions.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pbpOhrPEzs4/
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