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March 29, 2012 11:42 pm GMT

Facebook Tests Letting Advertisers Optimize For Results Such As Page Likes Or App Installs

FacebookAdsAdvertisers may soon see some changes to Facebook's self-serve platform that could help them attain high ROI for whatever they're trying to accomplish.Facebook says it's testing new features based on comments from advertisers who wanted "more guidance on how to optimize their campaigns based on their marketing goals." So the company tried to simplify the interface, and it added more options that should hopefully help business achieve the specific goals of their campaign.

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