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March 29, 2012 02:50 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/HOR7moECM1s/
Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If t…Original Link: http://feeds.mashable.com/~r/Mashable/~3/HOR7moECM1s/
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