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March 27, 2012 05:00 pm GMT
Pontiflex, a company focused on what it calls "mobile signup" ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform.Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is "the next big step" beyond Google AdWords for many small businesses.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Jd3q_Ggmgqk/
Pontiflex Launches Self-Serve Version Of Its Mobile Signup Ads
Pontiflex, a company focused on what it calls "mobile signup" ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform.Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is "the next big step" beyond Google AdWords for many small businesses.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Jd3q_Ggmgqk/
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