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March 27, 2012 08:00 pm GMT
Social mobile app directory Appolicious is getting into the advertising game today, launching a bidded keyword engine for its app directory, and those the startup powers for Best Buy or Samsung.As you may know, Appolicious offers mobile and web app directories where users can search for apps that are organized into more than 1,200 categories, such as Preschool Early Reading and Travel Destinations. Search also features auto complete and uses Appolicious' algorithmic app search based on social, user-generated and editorial signals. The company has made a business out of licensing its app directory to retailers and manufacturers, including Best Buy and Samsung.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OFhYQPZlZ0U/
Mobile App Directory Appolicious Debuts Advertising Platform
Social mobile app directory Appolicious is getting into the advertising game today, launching a bidded keyword engine for its app directory, and those the startup powers for Best Buy or Samsung.As you may know, Appolicious offers mobile and web app directories where users can search for apps that are organized into more than 1,200 categories, such as Preschool Early Reading and Travel Destinations. Search also features auto complete and uses Appolicious' algorithmic app search based on social, user-generated and editorial signals. The company has made a business out of licensing its app directory to retailers and manufacturers, including Best Buy and Samsung.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OFhYQPZlZ0U/
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