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March 27, 2012 12:35 am GMT
Online marketers and advertising are getting access to more and more data, but that's not enough, according to the 2012 Digital Marketing 2.0 Study commissioned by ad companyDataXu.More than 350 "enterprise decision makers" in management, marketing, communications, digital, IT and social media were surveyed, and 75 percent of them said that data will help them improve their businesses. However, 58 percent said they didn't have the skills and technology needed to analyze marketing data, while more than 70 percent said the same about customer data.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zaZd55jwoZU/
Study: Enterprises Want More Marketing Data, But They Dont Know What To Do With It
Online marketers and advertising are getting access to more and more data, but that's not enough, according to the 2012 Digital Marketing 2.0 Study commissioned by ad companyDataXu.More than 350 "enterprise decision makers" in management, marketing, communications, digital, IT and social media were surveyed, and 75 percent of them said that data will help them improve their businesses. However, 58 percent said they didn't have the skills and technology needed to analyze marketing data, while more than 70 percent said the same about customer data.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zaZd55jwoZU/
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