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March 26, 2012 10:07 pm GMT

Blurtt Co-Founder Jeanette Cajide Explains Why We Need Another Photo App

HKS Talent showBlurtt is a photo sharing app with a twist - you can add funny captions to your photos before you share them (a little like Hipster, but not) and essentially turn your dull life into LOL life. I spoke with founder Jeanette Cajide about the process of building an app from the ground up and how important it is to have a strong pivot.The app originally was supposed to let you create and send real postcards from a print shop in Dallas but as the founding team assessed the cost - and the competition - they built a way to have a bit of goofy fun (and serious fun if you want to get all mopey in your captions) with photos you take on the go.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Nt8Za7eXp9A/

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