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March 24, 2012 08:01 pm GMT
Earlier this week a startup named Geeklist was called out on Twitter for a promotional video which apparently featured a woman dancing around in her underwear. (I say "apparently" because the video has since been made private.) The Geeklist founders acknowledged that that was problematic -- and then, inexplicably, they went right off the rails.Click through that link to see some jawdropping bad judgement verging on misogyny; they responded to the woman who complained by Twitter-cc'ing her employer(!) while calling on her to "take it offline" and explaining they "weren't cool with the angry tone." While their own haughty tone, of course, was perfectly acceptable...At which the geekosphere erupted. This will be an interesting test of "no such thing as bad publicity"; I'd never heard of these guys before, and based on the available evidence hopefully never will again, but suddenly they were all over my Twitter feed, in a context of furious condemnation. Best of all was the darkly amusing bug report filed by Coda Hale, which, alas, has since been deleted. Thankfully, somebody managed to screen-shot it.In the end, Geeklist apologized, more or less. End of story, right? Weird hyperoverreaction, public rage and shaming, concession and apology. Well, if you consider their apology an apology -- and a lot of people don't --
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c5-PT8FFCQ8/
Women, Tech, And Tone
Earlier this week a startup named Geeklist was called out on Twitter for a promotional video which apparently featured a woman dancing around in her underwear. (I say "apparently" because the video has since been made private.) The Geeklist founders acknowledged that that was problematic -- and then, inexplicably, they went right off the rails.Click through that link to see some jawdropping bad judgement verging on misogyny; they responded to the woman who complained by Twitter-cc'ing her employer(!) while calling on her to "take it offline" and explaining they "weren't cool with the angry tone." While their own haughty tone, of course, was perfectly acceptable...At which the geekosphere erupted. This will be an interesting test of "no such thing as bad publicity"; I'd never heard of these guys before, and based on the available evidence hopefully never will again, but suddenly they were all over my Twitter feed, in a context of furious condemnation. Best of all was the darkly amusing bug report filed by Coda Hale, which, alas, has since been deleted. Thankfully, somebody managed to screen-shot it.In the end, Geeklist apologized, more or less. End of story, right? Weird hyperoverreaction, public rage and shaming, concession and apology. Well, if you consider their apology an apology -- and a lot of people don't --Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/c5-PT8FFCQ8/
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