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March 24, 2012 01:59 pm PDT

Theaters will charge premium on 2D movies in order to lower the cost of 3D movie tickets

Writing for Screen Trade Magazine Joe Paletta, CEO of Spotlight Theaters, announces that cinemas will begin to eliminate the premium charges on 3D movies and raise the prices of 2D movies to make up the difference. This gives me the rage. 3D movies give me a headache and eye-strain, and I actively avoid them. I [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/TJLrdV8GVJQ/theaters-will-charge-premium-o.html

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