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March 22, 2012 03:11 pm GMT
Another step for Flipboard today as it continues to prove that it is the mobile reading app to beat: it has expanded its offerings for China, a fast-growing mobile market that this year is set to overtake the U.S. as the worldwide leader in smartphone sales.Flipboard is taking a double-approach to target Chinese users: there is now a native-language iPhone app (in addition to its existing Chinese iPad app). And Flipboard is also taking steps to make its main, English app more friendly to Chinese users by integrating two popular Chinese social networks into it.The big question now is whether Palo Alto-based Flipboard, equipped with all this local customization, will be able to succeed in a market where other U.S. Internet players like Twitter, Facebook, and Google have not managed to make a dent against very strong domestic rivals.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vGQScQZWZtY/
Ni Hao Flipboard: Reading App Takes The Bilingual Approach In China To Attract Local Consumers
Another step for Flipboard today as it continues to prove that it is the mobile reading app to beat: it has expanded its offerings for China, a fast-growing mobile market that this year is set to overtake the U.S. as the worldwide leader in smartphone sales.Flipboard is taking a double-approach to target Chinese users: there is now a native-language iPhone app (in addition to its existing Chinese iPad app). And Flipboard is also taking steps to make its main, English app more friendly to Chinese users by integrating two popular Chinese social networks into it.The big question now is whether Palo Alto-based Flipboard, equipped with all this local customization, will be able to succeed in a market where other U.S. Internet players like Twitter, Facebook, and Google have not managed to make a dent against very strong domestic rivals.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vGQScQZWZtY/
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