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March 22, 2012 02:19 pm GMT
Sony has been promising a big push to promote its new line of Xperia smartphones -- the first to come out since the company took full control over the Sony Ericsson JV -- and today we get to see the first fruit of that effort, a stop-motion animated TV commercial directed by the great Wes Anderson.Today, Sony Mobile has given TechCrunch the exclusive on this one -- meaning you can only view the video here, for now.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xNPCfPW0NrM/
Exclusive: Sony Mobiles First TV Spot For The Xperia, Directed By Wes Anderson
Sony has been promising a big push to promote its new line of Xperia smartphones -- the first to come out since the company took full control over the Sony Ericsson JV -- and today we get to see the first fruit of that effort, a stop-motion animated TV commercial directed by the great Wes Anderson.Today, Sony Mobile has given TechCrunch the exclusive on this one -- meaning you can only view the video here, for now.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xNPCfPW0NrM/
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