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March 21, 2012 02:59 am GMT
Online ticketing platform Eventbrite is making a big push towards reaching $1 billion in gross ticket sales in 2012; after doubling both the number of events on platform in 2011 (458,207 events in 2011) and tickets sold last year (20,798,509 tickets sold in 2011). In 2011, the company sold $400 million worth of tickets, which is double the $207 million it did in 2010. To reach that $1 billion and expand sales, last year Eventbrite debuted the beginnings of the new Eventbrite Box Office. Traditionally, Eventbrite tickets are sold online, which means that people who decide to spontaneously show up at the door can't use the platform. In December, the company launched the Eventbrite 'At the Door' iPad app, and today the company is debuting the complimentary credit card reader to allow event organizers to collect ticket payments on the go.Called the 'At The Door Card Reader,' the lightweight, plastic device is just under two inches long and fits into the iPad's dock connector port to allow users to swipe credit cards. The device, which is the companys first piece of proprietary hardware, is orange and rectangular.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dO5gEDPHrzw/
Eventbrites New iPad Credit Card Reader Allows Event Organizers To Collect Ticket Payments At The Door
Online ticketing platform Eventbrite is making a big push towards reaching $1 billion in gross ticket sales in 2012; after doubling both the number of events on platform in 2011 (458,207 events in 2011) and tickets sold last year (20,798,509 tickets sold in 2011). In 2011, the company sold $400 million worth of tickets, which is double the $207 million it did in 2010. To reach that $1 billion and expand sales, last year Eventbrite debuted the beginnings of the new Eventbrite Box Office. Traditionally, Eventbrite tickets are sold online, which means that people who decide to spontaneously show up at the door can't use the platform. In December, the company launched the Eventbrite 'At the Door' iPad app, and today the company is debuting the complimentary credit card reader to allow event organizers to collect ticket payments on the go.Called the 'At The Door Card Reader,' the lightweight, plastic device is just under two inches long and fits into the iPad's dock connector port to allow users to swipe credit cards. The device, which is the companys first piece of proprietary hardware, is orange and rectangular.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dO5gEDPHrzw/
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