An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
Some of Our Sources
- Technology Review
- Joshua Blankenship
- TutsPlus - Design
- You The Designer
- Fuel Your Creativity
- FanExtra - PSD
- Line 25
- Wal You
- Specky Boy
- Spyre Studios
Help Webnuz
Referal links:
March 21, 2012 11:59 pm GMT
When people talk about the difference between online and offline advertising, one of the big themes is accountability you just can't get the kinds of data about, say, a TV campaign, that you can about an online banner. (Though the online world isn't entirely transparent, either.) A startup called Convertro is trying to change that.Until now, Convertro has analyzed the effectiveness of online marketing. Today, it's launching a product that offers similar data for TV campaigns. Instead of relying on surveys, it promises to actually track the link between TV ads and traffic to your website.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qTc0zNxr6Yk/
Convertro Tracks the Impact Of TV Ads
When people talk about the difference between online and offline advertising, one of the big themes is accountability you just can't get the kinds of data about, say, a TV campaign, that you can about an online banner. (Though the online world isn't entirely transparent, either.) A startup called Convertro is trying to change that.Until now, Convertro has analyzed the effectiveness of online marketing. Today, it's launching a product that offers similar data for TV campaigns. Instead of relying on surveys, it promises to actually track the link between TV ads and traffic to your website.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qTc0zNxr6Yk/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch