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March 21, 2012 02:46 pm GMT

As Developers Seek More Interactivity, PubNub Raises $4.5M For Its In-App Messaging Solution

howitworks-many-to-manyWith the world of apps no longer in its early days, we are starting to see the emergence of a lot more services that give developers more sophisticated ways of interacting with users, and monetizing what they create. One of the more popular has been the rise of real-time messaging within apps; and today, one of the bigger players in that space, PubNub, has picked up $4.5 million in funding to expand that line of business even further.The Series A round was led by mobile-specialist VC Relay Ventures, with participation from TiE Angels.PubNub, which was founded in August 2010, has seen more recently a surge in activity on its platform, which provides push-based, real-time messaging both for mobile apps as well as online.

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