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March 20, 2012 04:00 pm GMT
Last week we learned of a new, $400 million-plus investment fund from mobile operator Orange, ad giant Publicis and Iris Capital Management. Today, news of its first strategic investment: myThings, an ad retargeting specialist, is getting $15 million, and will see Orange and Publicis take an equity stake in the business in the process.The exact amount of that stake is not known but myThings' CEO Benny Arbel says that together they will now own more than ten percent of the company. The total amount invested in myThings since launching in 2005 is now $37 million.The investment in myThings is also a sign of how, as digital advertising continues to mature, there is an increasing emphasis on ad tech to improve engagement and effectiveness.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/llwazWRgtEU/
Orange Publicis Funds First Investment: $15M For Ad Personalization Provider myThings
Last week we learned of a new, $400 million-plus investment fund from mobile operator Orange, ad giant Publicis and Iris Capital Management. Today, news of its first strategic investment: myThings, an ad retargeting specialist, is getting $15 million, and will see Orange and Publicis take an equity stake in the business in the process.The exact amount of that stake is not known but myThings' CEO Benny Arbel says that together they will now own more than ten percent of the company. The total amount invested in myThings since launching in 2005 is now $37 million.The investment in myThings is also a sign of how, as digital advertising continues to mature, there is an increasing emphasis on ad tech to improve engagement and effectiveness.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/llwazWRgtEU/
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