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March 20, 2012 01:27 pm GMT

Oink Users: Need A New Home For Your Data? Turn That Frown Upside Down With Cheers

Screen shot 2012-03-20 at 2.26.03 AMThis piece of news brought to you by Jotly. No, no. Just kidding. Last week, uber-founder Kevin Rose and the team of eight sterling engineers and designers that comprised his startup lab, Milk, closed the doors on their first mobile app, Oink, just four months after it appeared on the App Store, before heading over to Google. This abrupt Oink-icide raises an important question: What will happen to the app’s thousands of users and their directionless Oink data? Is no one thinking of them? Well, it turns out there is someone, rather, something — that relentlessly positive new guy on the block: An app called Cheers. For those unfamiliar, Cheers is a “SoLo” sharing app for iOS created by Shopzilla Founder Farhad Mohit. The so-called “positivity app” allows users to choose any person, place, or thing that they want to express appreciation for, and “cheers” the dickens out of ‘em, uploading pics, writing descriptions, and just generally sharing the things they love with new and old friends alike — wherever they are. (You can read our coverage of Cheers’ launch here.) The Cheers founder tells us that, after seeing a number of Oink users take to social networks to express their disappointment over the plug being pulled so abruptly on their sharing app of choice, he and the team decided to whip up a solution — “Oink Importer,” which allows Oink users to select their data .zip file and turn their old Oinks into Cheers. Just for a little background, although the Oink announcement was only made last week, the app has already been removed from the App Store, due to the fact that Rose and the majority of the Milk team having been acqui-hired by Google (following a bidding war with Facebook). As a result, the Milk team will be officially shutting down its website on March 31st. The app was downloaded some 150K times in the first month it was in the App Store, and Rose said at Le Web in December that the service had attracted over 40K active users and that it was tracking hundreds of thousands of Oinks and millions of sessions. However, the app’s public data will not be transferred to Google, Rose said, and instead will be destroyed at the end of the month. So Milk has enabled users to download their ratings and pictures just by entering their username or email address

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