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March 20, 2012 11:04 pm GMT
Exclusive: Goldspot Media has just unveiled its new "bandwidth-based ads", a licensable technology that lets advertisers deliver a single mobile ad unit that appears as a simple rotating banner to viewers on 3G or mobile data, but as an auto-playing partial screen overlay video to viewers on wi-fi. Debuted on a new Zyrtec pharmecuetical campaign, you can compare the formats for yourself by turning wi-fi on or off.Goldspot's tech could drastically increase the number of video impression an advertiser gets per dollar. This translates into improved campaign effectiveness and ROI, while preventing a viewer's limited mobile data plan from being devoured by ads.Bandwidth-based ads will accelerate the metamorphosis of commercials into content by allowing interactive rich-media or even games to be served as mobile ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Rn6ZjKheLVc/
GoldSpot Shows You Mobile Video Ads If Youre On Wi-Fi Via New Bandwidth-Aware Ad Tech
Exclusive: Goldspot Media has just unveiled its new "bandwidth-based ads", a licensable technology that lets advertisers deliver a single mobile ad unit that appears as a simple rotating banner to viewers on 3G or mobile data, but as an auto-playing partial screen overlay video to viewers on wi-fi. Debuted on a new Zyrtec pharmecuetical campaign, you can compare the formats for yourself by turning wi-fi on or off.Goldspot's tech could drastically increase the number of video impression an advertiser gets per dollar. This translates into improved campaign effectiveness and ROI, while preventing a viewer's limited mobile data plan from being devoured by ads.Bandwidth-based ads will accelerate the metamorphosis of commercials into content by allowing interactive rich-media or even games to be served as mobile ads.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Rn6ZjKheLVc/
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