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March 20, 2012 07:07 pm GMT

FindTheBest Launches A Data-Driven Approach To The Classifieds

AudiListingFindTheBest, the startup led by DoubleClick co-founder Kevin O'Connor and backed by Kleiner Perkins' sFund, has been trying to help consumers make the right decisions by giving them lots of data. Now the company is bringing that strategy to a new market classified ads."We think the classified has a lot of room for improvement," O'Connor says. "It's a pretty scary process, and you never quite know what you're buying."

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