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March 20, 2012 05:48 pm GMT
While the Web today is chock full of creative expression of every stripe, and digital media has given voice to a whole new class of amateur creatives, be they musicians, artists, or photographers, creative professionals on the other hand have long been underrepresented in the digital world. Yet, as web technologies and their distribution channels mature, diversify, and become easier to use, business opportunities for creative professionals have finally started to outpace both friction and cost. Today, creatives are building careers as freelancers or small business owners with much greater success online. Behance launched in 2006 amidst this changing landscape with the goal of finally providing creative professionals with a legitimate, professional platform on which to showcase their talents and regain control over their work. Yet, when it comes to exposure, attribution, and discovery, there's still too much friction for creatives looking to do business online -- even inside Behance. Which is why, over the last nine months, the Behance team has been working on a huge redesign, which it is finally unveiling today, which aim to significantly increase transparency, efficiency, and discoverability.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dQetJLvbaf4/
Adding 1K MembersDay, Behance Launches Major Redesign To Make The Creative Graph A Reality
While the Web today is chock full of creative expression of every stripe, and digital media has given voice to a whole new class of amateur creatives, be they musicians, artists, or photographers, creative professionals on the other hand have long been underrepresented in the digital world. Yet, as web technologies and their distribution channels mature, diversify, and become easier to use, business opportunities for creative professionals have finally started to outpace both friction and cost. Today, creatives are building careers as freelancers or small business owners with much greater success online. Behance launched in 2006 amidst this changing landscape with the goal of finally providing creative professionals with a legitimate, professional platform on which to showcase their talents and regain control over their work. Yet, when it comes to exposure, attribution, and discovery, there's still too much friction for creatives looking to do business online -- even inside Behance. Which is why, over the last nine months, the Behance team has been working on a huge redesign, which it is finally unveiling today, which aim to significantly increase transparency, efficiency, and discoverability.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dQetJLvbaf4/
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