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March 16, 2012 11:34 pm GMT
There's something interesting going on over there on Fab. The design shopping site found that some of its best customers - that is, those who convert to paying customers the quickest, those who spend the most, and those who return the most often - are mobile users.The company has known about this data for some time, but wanted more in-depth analysis, so it hired software-as-a-service firm Custora to help them dive and figure out the lifetime value of the mobile customer, specifically those using the iPad. The results are impressive.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-CAeSnGiCas/
Fab: In 2 Years, iPad Users Will Account For A Quarter Of Our Revenue
There's something interesting going on over there on Fab. The design shopping site found that some of its best customers - that is, those who convert to paying customers the quickest, those who spend the most, and those who return the most often - are mobile users.The company has known about this data for some time, but wanted more in-depth analysis, so it hired software-as-a-service firm Custora to help them dive and figure out the lifetime value of the mobile customer, specifically those using the iPad. The results are impressive.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-CAeSnGiCas/
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