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March 15, 2012 01:03 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-iJpJL57-gI/
Touts Plans For Turning Video Status Updates Into A Business
Since launching about a year ago, Tout has been used by celebrities like Shaquille O'Neal and Survivor host Jeff Probst to post short video status updates. Now co-founder and CEO Michael Downing is sharing some details about how the company has grown and where it goes from here.The Tout concept is pretty straightforward users post video messages of up to 15 seconds. People who follow you and see the message can then reply with their own 15-second videos. Past attempts at video social networking have failed, but celebrities and brands are embracing Tout as a way to engage more meaningfully with their fans. After all, reading 140-character text updates from Shaq (who announced his retirement on Tout) is nice, but it's not the same as actually seeing and hearing him.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-iJpJL57-gI/
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