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March 15, 2012 07:32 am GMT

The New Apple TV Will Finish What The Mac Started: Killing Off Discs

aI remember watching the HD DVD vs. Blu-ray wars closely a few years back. I wanted one to win so I could go out and buy a next generation movie player. But the battle went on and on, and by the time Blu-ray won, I had set my sights on a new frontier: digital distribution. I never did get that Blu-ray player. And now I'm quite certain I never will. The new 1080p Apple TV is here.To be clear, because of the way it's compressed, iTunes 1080p content is not equal to the 1080p picture you'll get from a Blu-ray disc. It's very close, but it's not quite there yet. I imagine it will get there as digital compression technology continues to improve. But even if it doesn't, this is something that won't mean a thing to the vast majority of consumers. Thanks to the marketing of television sets over the years, they know "1080p". They don't know that the quality can be inconstant. Fair or not, it won't matter.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lM8nY_voY5E/

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