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March 15, 2012 09:49 pm GMT
Social media monitoring platform Brandwatch has raised $6 million from Nauta Capital and current shareholders, including PR distribution company Gorkana Group. Brandwatch's system reads and summarises whats being said on the web about brands, people and products against defined keywords. The brands can then respond, but also analyse trends, campaigns and competitors. This is a space typically populated by the likes of Radian 6 and to some extent others such as Conversocial. Carles Ferrer of Nauta joins the board with colleague Al Sisto.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Rt9jGrUUeQM/
Social Monitoring Service Brandwatch Raises $6 Million To Expand In US
Social media monitoring platform Brandwatch has raised $6 million from Nauta Capital and current shareholders, including PR distribution company Gorkana Group. Brandwatch's system reads and summarises whats being said on the web about brands, people and products against defined keywords. The brands can then respond, but also analyse trends, campaigns and competitors. This is a space typically populated by the likes of Radian 6 and to some extent others such as Conversocial. Carles Ferrer of Nauta joins the board with colleague Al Sisto.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Rt9jGrUUeQM/
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